Magento SEO - Dr Sebagh

Increasing traffic, conversions and visibility for both sides of the client's business, the skincare shop and the clinic. Building a completely new website structure meant we had to maintain the former urls with 301 redirects and also incorporate the new ones.

Increasing traffic, conversions and visibility for both sides of the client's business, the skincare shop and the clinic. After weekly meetings with their team and a thorough keyword research based on data from Google Search Console, we have put together a plan to improve certain keywords that would increase traffic, conversions and visibility for the skincare side and the clinic side.

With custom built modules we have optimized the on-site code for SEO and also worked at optimizing the category and subcategory structure as well as titles, descriptions and content all around the website.

On the ecommerce side we are improving and maintaining broad/general skincare search keywords that generate a high volume of impressions in a month and also Dr Sebagh own brand specific keywords, such as product names and brand names that their competitors were targeting as well.

On the clinic side we are targeting specific surgical and non-surgical treatments and services that the clinic is offering to their customers.

We started an extensive link building campaign which enabled us to get better rankings and a higher domain authority.