BridgeOnline - Magento Curtains & Blinds
Bridge Contract Interiors, a leading supplier of fire-retardant curtains and blinds to the UK contract market, faced the complex task of digitizing th...
Project Brief
Build a custom e-commerce platform for BridgeOnline that integrates their fire-retardant curtain and blind catalog with CCM ACE's estimating API to enable real-time pricing for made-to-measure window treatments.
Project Client
Bridge Contract Interiors
- Real-time API Integration
- Custom Product Configuration
- Automated Order Processing
The Challenge
Bridge Contract Interiors, a leading supplier of fire-retardant curtains and blinds to the UK contract market, faced the complex task of digitizing their traditionally phone and email-based ordering system. Their clients—hotels, care homes, schools, and public buildings—required a sophisticated online platform that could handle the intricacies of made-to-measure products while maintaining the precision and reliability of their existing service.
The challenges were multifaceted:
- •Complex Product Configurations: Unlike standard e-commerce, each curtain order involves multiple variables—exact window measurements, choice of heading styles (Pencil pleat, Eyelet, Double pinch pleat), lining options (lined/unlined), and specific FR-compliant fabrics
- •Real-Time Dynamic Pricing: Prices couldn't be pre-calculated as they depend on fabric type, exact dimensions, pattern repeats, and additional accessories
- •Massive Product Catalog Management: Thousands of fire-retardant fabric options from multiple suppliers, each with technical specifications, test certificates, and compliance documentation
- •End-to-End Automation: Orders needed to flow automatically from the website to their curtain manufacturing facility with zero manual intervention
After evaluating several development partners, Bridge Contract Interiors selected our team based on our:
- ✔ Proven expertise in complex Magento B2B implementations
- ✔ Experience with third-party API integrations
- ✔ Track record of delivering scalable e-commerce solutions
They needed more than just a website – they needed a complete digital transformation that would:
- •Enable 24/7 ordering for commercial clients
- •Automate complex pricing calculations
- •Streamline their entire order-to-manufacture workflow
Our Approach
We chose Magento 2 as the foundation for this project due to its flexibility and robust B2B capabilities. We created a comprehensive suite of custom Magento modules that work together to deliver a seamless experience:
Automated Product Import System
We developed a sophisticated CSV transformation engine that revolutionized their product management:
- •Intelligently processes supplier data files
- •Automatically creates product hierarchies with all necessary variations
- •Manages multiple image views per fabric
- •Updates thousands of products in minutes instead of days
Real-Time Custom Ordering System
The centerpiece transforms Magento's product pages into dynamic configurators:
- •Customers specify exact measurements and options
- •Real-time communication with CCM ACE estimating system
- •Instant pricing updates within seconds
- •Comprehensive accessory management with dynamic pricing
B2B-Focused Features
Specialized features tailored to professional buyers:
- •Digital Asset Library: Secure portal for technical documentation, test certificates, fire compliance documents, and BIM models
- •Streamlined Professional Interface: Clean design focused on order history, reorders, and technical downloads
- •Trade Customer Portal: Dedicated account management for commercial buyers
Manufacturing Integration
Seamless integration between storefront and manufacturing:
- •Automatic transmission of manufacturing instructions to CCM ACE
- •Complete traceability and communication logging
- •Customer data synchronization across systems
- •Zero-touch order processing from web to factory floor
We worked in close collaboration with the Bridge team through:
- ✔ Weekly progress reviews and system demonstrations
- ✔ User testing with their commercial clients
- ✔ Iterative refinements based on real-world feedback
The Result
The completed platform has transformed Bridge Contract Interiors' operations with impressive outcomes:
- ✨ 24/7 Availability: Customers can now place complex custom orders at any time, expanding beyond traditional business hours
- ✨ Instant Quote Generation: What previously required phone calls and manual calculations now happens in seconds
- ✨ Dramatic Efficiency Gains: Product catalog updates that took 3-4 days now complete in under an hour
- ✨ Zero-Touch Order Processing: Orders flow automatically from website to manufacturing floor, eliminating manual data entry errors
This isn't just a website—it's a complete digital transformation that has:
- •Reduced ordering errors by over 90%
- •Enabled seamless scaling with new suppliers and fabrics
- •Built confidence with commercial buyers through professional B2B experience
- •Maintained all technical precision required for commercial compliance
The platform successfully demonstrates how Magento's flexibility can be leveraged to solve complex B2B challenges, making ordering bespoke fire-retardant curtains as simple as buying standard products online.
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