Al Rugaib Furniture - Shopify Plus SEO
Al Rugaib Furniture, a leading furniture retailer in Saudi Arabia, was facing challenges with SEO performance on its multilingual e-commerce platform,...
Project Brief
Shopify Plus SEO, Shopify Development, Shopify API
Project Client
Al Rugaib Furniture
- AI-Driven Localization
- 85% Growth in Impressions
- First Page Rankings
The Challenge
Al Rugaib Furniture, a leading furniture retailer in Saudi Arabia, was facing challenges with SEO performance on its multilingual e-commerce platform, alrugaibfurniture.com. The website featured hundreds of thousands of products but struggled with non-optimized pages, which impacted its visibility and search rankings.
Our Approach
Our strategy to revitalize Al Rugaib Furniture's SEO involved a multi-faceted approach leveraging our team's in-depth development expertise and the latest in AI technology to tackle the unique challenges presented by a large, multilingual e-commerce platform.
Technical SEO Improvements
We began with a comprehensive audit of the existing site:
- •Optimizing site structure for better crawling and indexing
- •Enhancing load times across the platform
- •Ensuring mobile responsiveness
- •Improving navigation efficiency for search engines
Shopify API Integration
Using our in-house development capabilities:
- •Integrated directly with the Shopify API
- •Dynamically updated hundreds of thousands of product listings
- •Automated optimization of titles, descriptions, and metadata
- •Handled large volumes of content quickly and accurately
AI-Driven Content Localization
Recognizing the importance of multilingual audiences:
- •Employed advanced AI-driven tools for translation and localization
- •Ensured cultural relevance across different languages
- •Optimized content for local search trends and behaviors
- •Enhanced product descriptions and meta tags for each market
On-Page SEO Enhancements
Meticulously worked through the website's content to apply SEO best practices across all pages.
Robust Backlink Strategy
To strengthen the website's authority:
- •Developed targeted backlink strategy
- •Acquired high-quality links from reputable sources
- •Focused on furniture and interior design industry connections
Continuous Monitoring and Optimization
Established ongoing performance tracking:
- •Continuous monitoring of SEO metrics
- •Iterative optimization based on performance data
- •Responsive adjustments to search engine algorithm updates
We worked in close collaboration with the Al Rugaib team through:
- ✔ Regular progress reviews and reporting
- ✔ Data-driven strategy adjustments
- ✔ Ongoing optimization and support
The Result
The comprehensive SEO strategy led to impressive outcomes within just five months:
- ✨ 85% growth in impressions, showcasing a substantial increase in visibility across search engines
- ✨ 35% increase in clicks, reflecting more user engagement
- ✨ Average position of 6 (first page) on search results, with over 1 million monthly impressions from Saudi Arabia alone
These enhancements significantly boosted user traffic and engagement, leading to:
- •Higher sales conversions
- •Solidified online presence in competitive markets
- •Sustained digital growth
- •Improved brand visibility across multilingual markets
Our ongoing efforts continue to support their digital growth, ensuring their SEO adapts to evolving market trends and algorithms.
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